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El BANNA Group is the Middle East market pioneer in many industries including poultry, agriculture, tourism, pharmaceuticals, paper, and cardboard manufacturing.
WHO WE ARE?
Fruity was recently established under the umbrella of El Banna group, with its headquarters located in 10th Of Ramadan City.
Fruity is a sound grower and exporter of a wide variety of citrus and fruits: Orange, Mandarin, Lemon, Grapefruit, Dates, Mangoes, Olives, and Grapes . This diverse range of products is a key aspect of Fruity’s success.
The company initiated its business by reclaiming 1000 acres of fertile soil using high technology equipment. Adhering to its growth plan, Fruity has expanded its area in Wadi EL Notron region. Today, Fruity produces more than twenty thousand 20,000 tons of Citrus. This volume is expected to reach hundred thousand 100,000 tons by 2025.
The company is run by highly qualified personnel who are dedicated to provide the consumer with the finest quality of products.
Pack Houses
Within its integration process, Fruity is in the process to launch its first pack house, which is expected to operate by 2020 with the capacity of 700 pallets per day.
Our Strength
The business strength of Fruity is due to its well-developed nursery, farm and packhouse which gave the company the full control for the entire process starting from growing and harvesting the fruits from the trees till the delivery to the end consumers.
Vision
Applying state-of-the-art technologies for the different operations augmented our production capacity and accelerated fulfilling our vision of bringing quality and healthy products to our consumers.
All the prevailing elements (privilege, success, trust, innovating) are strongly interwoven, because it is how we are wired.
Fruity aspires to influence the export market forces domestically and internationally through myriad sustainable agriculture activities that reduce the risk of food insecurity.
Due to Egypt’s mild climate and rich soil, in addition to the modern irrigation systems, we were able to produce the finest quality of citrus and fruits.
Fruity enriched its production with wonderful collection of citrus varieties in its orchards: Navel, Valencia, Shamouti, Baladi, Salustiana, Mandarin, Easy peelers, Star Ruby Grapefruit and Eureka Lemons.
Pursuing its expansion plan, Fruity reinforced its production by planting some other fruits: Dates, Mangoes, Olives, and Grapes.
It has a well-developed traceability system for tracking and monitoring the different processes of handling the fruits,
starting from farming, harvesting, packaging till delivery to the clients.
Fruity’s spirit of cooperation brings best results for our customers and ensures high performance and offers clients first-class service and premium quality.
We are committed to expanding our footprint across Africa, Asia and Europe.
We are targeting a long-term business development over short-term profits by providing high quality products with an exceptional value.