Sustainability

Quality Story

We are driven by a passion for quality and sustainability with a commitment to excellence, based on that we supply you with freshly frozen fruits all year round. Once the fruit has reached the right degree of ripeness, it is harvested, processed and immediately frozen. Also, our vegetables are always harvested at the optimal time, processed and gently frozen to preserve their value and nutrition.

Quality is the core of our business as a food producer and exporter. Our professional quality management focuses on the careful selection and continuous inspection of our farms as well as our suppliers and extends to monitor delivery and packaging processes, including internal and external quality control of the products and raw materials according to the highest food safety specifications with the full traceability of each product.

About Us

Compliance

Fruity is dedicated to providing safe, high-quality frozen fruits and vegetables to our customers, therefore, compliance is essential to build trust and maintain our success in the global market.
We follow a compliance program designed to align with international food safety standards and regulations, emphasizing the following key areas:

Meeting the highest food safety and quality standards as well as regulations with a continuous review of policies, procedures and standards.

Quality control measures to monitor and verify the quality of our products at every stage of production and processing. This includes regular tests based on both internal and external laboratory quality parameters.

In a world where sustainability is an extremely essential factor in humans lifestyle, we work on controlling our operations environmental and social impacts through 4 main pillars: Reducing Carbon Footprint - Energy Saving - Treatment Plan - Save resources

A comprehensive traceability system to track the origin of our products from the farm to the customer.

Processes


Our Processes emphasize our commitment to environmentally responsible practices and long-term sustainability with a full care of society throughout our supply chain, from a sustainable farming to energy-efficient processing in addition to highlighting the use of advanced technology to improve efficiency, quality, and traceability. We strive for excellence in all aspects of our operations, from production to customer service.

Growing & Sourcing

Sustainable Farming

Squeezing & Processing

Efficient Processing

Freezing & preserving

Nutrition Preservative

Research & Development

Advanced Technology