About Us

OUR STORY Committed to High
Quality Products

We are passionate about bringing our fresh and healthy produce from farms to your table.
Our journey has been rooted in a commitment to the finest quality, sustainability, and customer satisfaction. Based on that we supply the world with freshly frozen fruit and vegetables all year round in various products as well as fresh citrus and juice processing products.

Fruity is part of EL Banna-Group, one of the largest conglomerates in Egypt since 1974. Over the years, an integrated business model has been built to be the pioneer in the Middle Eastern markets operating in more than seven industries with exports to more than 80 countries all over the world, including: poultry, citrus exports, electricity distribution, pharmaceutical products, paper manufacturing, and land reclamation.

One Family with One Goal A major leading
business

Each company of the group is competing as a major leading business in its field since its establishment with more than 7,000 employees as one family with one goal.
Fruity is a sister company to AGREEN the world's leading company in the production of fresh citrus fruits with total export 200,000 tons out of 500,000 tons and total cultivated land 47,000 acres in Egypt including Citrus, Strawberry, Grapes, Dates and Olives in addition to 4 packhouses.

Mission

To provide superior value to our customers by cultivating, producing, and exporting natural and sustainable fresh, frozen, and processed agricultural products to international markets year-round. We meet diverse customer needs in exceptional value, adhering to the highest quality and safety standards. Through cutting-edge technology, a dedicated professional team, strong customer partnerships, and a commitment to our core values, we strive to gain customer satisfaction and trust.

Vision

To be a leading global grower, producer, and exporter of high-quality Egyptian fresh, frozen, and freeze-dried fruits and vegetables, and juice processor, operating through an integrated business model with over 50 years of experience. We are committed to sustainability, innovation, and customer satisfaction worldwide, delivering exceptional taste, nutritional value, and long-term sustainable value to our customers, employees, and society.

Core Values

Environmentally responsible practices throughout our supply chain, from sustainable farming to energy-efficient processing.

The highest international quality standards to ensure freshness and safety.

Exceptional customer service and building long-lasting relationships.

Continuous R&D programs to innovate products and processes to drive efficiency, quality and sustainability.

Cutting-edge technology to improve efficiency, quality, and traceability.

Conduct our business with honesty, transparency, and ethical principles.

We strive for excellence in all aspects of our operations, from production to customer service.

Contribute to the growth and development of the economy and communities by supporting local farmers and promoting sustainable livelihoods.

Teamwork

Collaborative and supportive work environment where employees work together to achieve our shared goals.

Trustworthiness

We build trust with our customers, suppliers, and partners through our commitment to reliability, integrity, and transparency.